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Title Description Source


Digging for gold -
Internet as a source for
marketing information


ENGLISH

[CBI publications to be
hosted on EITC server]
This export manual provides practical information on finding market information on the Internet. Data on countries, markets, industries, companies and other topics is freely available. However, these resources... CBI (2008)


Export Marketing Planner - A manual on how to enter European markets

ENGLISH
This export manual provides information on the different steps to take during the export process to the EU market. Attention is paid to: perception and preparation of a strategy of change research strategy... CBI (2009)


Exporting to the EU -
An introduction to
developments, trends and
doing business in the EU


ENGLISH
This export manual discusses: the EU, its members, enlargement, its role in world trade and EU trade rules and agreements. demographic, socialand cultural developments in the EU and important trends in... CBI (2006)


Website promotion - How to
promote your website in the


ENGLISH
This export manual provides information on how to promote your website effectively. It contains the most important theories, as well as tips and tricks and many practical suggestions. It also includes a selection... CBI (2007)


Your expo caoch –
Exporter’s edition


ENGLISH
CBI's interactive export manual 'Your expo coach - Exporter's edition' will help you to manage trade fair participations effectively and efficiently. It is aimed at exporters that plan to participate in international trade fairs abroad. The manual contains loads of useful tips and checklists for the preparation... CBI (2007)


Your image builder –
A guide for establishing
and improving
commercial images


ENGLISH
The updated CBI manual “Your image builder” provides practical information on how to effectively and efficiently present your company to (potential) business partners in the EU.

The manual deals with becoming aware of the existence and importance of corporate identity and corporate image and the role played in this by the various communication media. It shows how to use printed media, electronic messages and personal performances.
CBI (2007)


EU Market Access Requirements
in CBI’s Market
Information Database


ENGLISH/VIETNAMESE
EU market access requirements are more and more becoming a pre-requisite for access on the EU markets. Therefore there is a part of the CBI Market Information Database that provides this information.

Market access requirements consist of

(a) legislation laid down by the EU, the EU Member States, or Norway, and

(b) voluntary private sector requirements.

The market access requirements that are explained in the database are the ones that are of importance to producers from developing countries that want to export their products to the EU.

They relate to four main drivers,

(1) EU consumer health and safety,

(2) environment,

(3) social conditions, and

(4) product quality. This document explains the ins and outs of market access requirements.

Publication date: December, 2008
CBI (2008)


From survey to success:
guidelines for exporting
fishery products to the EU


ENGLISH/VIETNAMESE
In this document you can find information on how to approach the EU market.

It helps you decide what to export, to which markets, through which channels, and at what prices.

You can for example find an overview of major trade fairs in the EU.

Publication date: April, 2010
CBI (2010)


The fishery products
market in the EU


ENGLISH
The growth for fishery products continues to increase in the EU, although the growth rate has slowed down a bit in recent years.

Developing country suppliers are gaining a growing share, as farmed tropical fishery products such as catfish, tilapia and shrimps are becoming increasingly popular.

These species are appreciated for their pleasant taste, versatile use and for their price. Sales of value added products, often convenience products, are still growing.

Another trend that can be signalled is that EU consumers are becoming more aware of sustainable fishery practices and more often demand certified sustainable products.

Publication date: April, 2010
CBI (2010)


The coffee, tea and cocoa
market in the EU


ENGLISH
The popularity of sustainable coffee is increasing, green tea and herbal infusions are on the rise, and there has been a large increase in demand for organic cocoa. In other words: there are plenty of opportunities to be explored in the EU for suppliers of coffee, tea and cocoa.

Find out more by downloading this survey!

This CBI survey provides information on consumption, production & trade (market sizes and trends), trade channels for market entry, pricing, market access requirements and business practices & sales promotion.

More detailed information – including websites of buyers and trade fairs – can be found in the related surveys on individual Member States.

Publication date: April, 2010
CBI (2010)


From survey to success:
guidelines for exporting coffee,
tea and cocoa to the EU


ENGLISH/VIETNAMESE
In this document you can find information on how to approach the EU market.

It helps you decide what to export, to which markets, through which channels, and at what prices.

You can for example find an overview of major trade fairs in the EU.

Publication date: April, 2010
CBI (2010)


From survey to success:
guidelines for exporting
footwear to the EU


ENGLISH/VIETNAMESE
In this document you can find information on how to approach the EU market.

It helps you decide what to export, to which markets, through which channels, and at what prices. You can for example find an overview of major trade fairs in the EU.

Check out the latest seasonal footwear trends in Appedix E of the EU survey and in the Annexes of the market surveys covering the French, German, Italian, Spanish and Danish markets!

Publication date: June, 2010
CBI (2010)


The footwear market
in the EU


ENGLISH
Despite the recession, a growing number of EU consumers turn away from cheap imports.

They prefer quality footwear that is fashionable, lasts longer and fits well within their personal style.

Best opportunities for DC exporters are in niches such as casual footwear made of reycled material, ethical footwear, flip-flops, clogs or in comfortable evening footwear of a good design.

Check out the seasonal trends in footwear for 2010/2011 in Appendix E of this EU market survey, as well as in the Annexes of the market surveys covering the French, Italian, German, Spanish and Danish markets!

In addition, as the EU footwear industry looks for ways to cut its costs, which implies opportunities by forming working partnerships.

The best form of partnership is likely to be with an EU company with an outlook that is similar to your own company.

This CBI survey provides information on the EU footwear markets (market sizes and trends), production, trade channels for market entry, pricing, market access requirements and business practices & sales promotion.

More detailed information – including websites of buyers and trade fairs – can be found in the related surveys on individual EU Member States.

Publication date: June, 2010
CBI (2010)


The fresh fruit and vegetables
market in the EU


ENGLISH
Europeans like fruit and consume more than they produce, leaving some interesting opportunities for producers in developing countries.

Finding the best EU market for your product will require some good research, however. For instance, the consumption of fresh fruit and vegetables is in decline in some of the largest markets in the EU.

On the other hand, there are smaller countries with a growing market especially for exotic fruit.

Overall, fruits and vegetables fit well into major food trends such as health and pleasure. Find out more in this survey covering the EU market.

Publication date: August, 2009
CBI (2009)


European buyer requirements:
the fresh fruit and
vegetables sector


ENGLISH/VIETNAMESE
Buyer requirements, or market access requirements, are all the requirements you can expect from your EU buyer.

They can be divided into two groups: legislation and additional (non-legal) requirements.

This document serves as a guideline for you to find out buyer requirements for the fresh fruit and vegetables sector.

The main issues and topics for the sector are explained both in theory and with examples. In addition you can find sources for more information and practical tips.

Publication date: May, 2008
CBI (2008)


From survey to success:
guidelines for exporting domestic
furniture to the EU


ENGLISH/VIETNAMESE
In this document you can find information on how to approach the EU market.

It helps you decide what to export, to which markets, through which channels, and at what prices.

You can for example find an overview of major trade fairs in the EU.

Publication date: November, 2009
CBI (2009)


The domestic furniture
market in the EU


ENGLISH
Innovation, design and eco-friendliness are keywords when describing opportunities for developing countries in the EU domestic furniture market.

Material plays a role: bamboo is an eco-friendly material as it grows fast. Also, solid woods are becoming more popular at the expense of veneers and laminates.

Preferably new types of solid wood: similar to light oak, cherry or darker woods.

Find out more trends and opportunities in this CBI market survey, covering the EU market for domestic furniture.

Publication date: November, 2009
CBI (2009)


Exploring E-business:
much to g@in for
exporters of garments


ENGLISH/VIETNAMESE
CBI research reveals that exporters from developing countries miss opportunities in the area of e-business. EU buyers rate some applications as very important, such as an online product catalogue, shipment notifications and VoIP.

Download this document to find an overview of relevant e-business applications as well as details and suggestions on how to bridge the gap!

E-market places EU buyers will increasingly use e-marketplaces to identify new suppliers.

Using e-marketplaces will help exporters from developing countries to profile themselves and to gain trust.

This study reveals the importance of marketplaces. Marketing and sales.

There is a big gap between expectations of EU buyers and exporters from developing countries in the area of marketing and sales.

The document contains more information and practical suggestions on applications such as an online product catalogue, registering in directories and mentioning certificates.

More applications: The study also discusses some other high rated e-business applications, such as shipment notifications, tracking and tracing and web based collaboration. Download it to find more tips and suggestions.

Publication date: December, 2007
CBI (2007)


The bodywear market
in the EU 2009


ENGLISH
Europeans are looking to fill their wardrobes with more and more garments, translating into growing demand for bodywear.

Be aware though, that this does not translate into more expenditure on bodywear. As a matter of fact, while the number of garments purchased per head of population is increasing, expenditure is decreasing, putting increasing pressure on price.

This CBI survey provides information on consumption, production & trade (market sizes and trends), trade channels for market entry, pricing, market access requirements and business practices & sales promotion in the EU.

Special attention is paid to opportunities for exporters from developing countries.

For a list of products covered in this survey, please refer to Appendix A.

More detailed information – including websites of buyers and trade fairs - can be found in the related market surveys on individual Member States.

Publication date: September, 2009
CBI (2009)


CBI sector alert Garments

ENGLISH
Despite the economic crisis, the European market still offers opportunities to garment exporters from developing countries.

One of the most important developments is the opening up of the market.

As a result of increasing price pressure, EU purchasers have become less loyal to their suppliers and are shopping around for the best value for money.

Now is the time for DC garment producers to get their act together and to find new buyers.

Publication date: June, 2009
CBI (2009)


From survey to success:
guidelines for exporting luggage
and leather goods to the EU


ENGLISH/VIETNAMESE
In this document you can find information on how to approach the EU market.

It helps you decide what to export, to which markets, through which channels, and at what prices.

You can for example find an overview of major trade fairs in the EU.

Publication date: May, 2010
CBI (2010)


The luggage and leather
goods market in the EU


ENGLISH
As the economic recovery is still fragile, opportunities are still hard to find but they still exist.

For instance, the demand for environmentally-friendly luggage and leather goods continues to grow and this market segment is less affected by the economic downturn.

In addition, as the EU industry looks for ways to cut its costs, there will be opportunities created by forming working partnerships.

The best form of partnership is likely to be with an EU company with a similar outlook to yourself, and one that operates in a niche market.

This CBI survey provides information on the EU luggage and accessories markets (market sizes and trends), production, trade channels for market entry, pricing, market access requirements and business practices & sales promotion.

More detailed information – including websites of buyers and trade fairs – can be found in the related surveys on individual EU Member States.

Publication date: May, 2010
CBI (2010)


From survey to success:
guidelines for exporting timber and
timber products to the EU


ENGLISH/VIETNAMESE
In this document you can find information on how to approach the EU market.

It helps you decide what to export, to which markets, through which channels, and at what prices.

You can for example find an overview of major trade fairs in the EU.

Publication date: November, 2009
CBI (2009)


The timber and timber
products market in the EU


ENGLISH
There still is an overall shortage in supply of FSC-certified timber and timber products in the EU!

There are many initiatives in the development of certification of concessions and production sites in tropical countries.

Nonetheless, ‘gaps’ still exist throughout the chain. If one actor (e.g. a triplex plant) is not certified, it results in the end-product not being certified either.

This CBI survey provides information on consumption, production & trade (market sizes and trends), trade channels for market entry, pricing, market access requirements and business practices & sales promotion.

More detailed information – including websites of buyers and trade fairs – can be found in the related surveys on individual Member States.

Publication date: October, 2009
CBI (2009)


Natural stone and stone products market in the EU

ENGLISH
The market for natural stone in the EU is under pressure as a result of the economic crisis. Nonetheless, opportunities still exist for exporters from developing countries that have a price advantage over their European counterparts. The market share of developing countries is therefore still increasing. Moreover, some Member States, mainly Eastern and Central European countries will be less affected by the downturn due to continued EU funding. Large markets in the EU also remain to provide opportunities due to their size and tradition of using natural stone. Natural stone used for renovations is expected to pick up in coming years.

This CBI survey provides information on consumption, production & trade (market sizes and trends), trade channels for market entry, pricing, market access requirements and business practices & sales promotion. More detailed information – including websites of buyers and trade fairs – can be found in the related surveys on individual Member States.
CBI (2010)


From survey to success: guidelines for exporting natural stone and stone products to the EU

ENGLISH
In this document you can find information on how to approach the EU market. It helps you decide what to export, to which markets, through which channels, and at what prices. You can for example find an overview of major trade fairs in the EU CBI (2010)


The tableware, kitchenware and other household articles market in the EU

ENGLISH
The CBI market survey on the EU market for tableware, kitchenware and other household articles shows that, despite the global economic crisis, there are still opportunities for DC exporters in the EU market. The middle-high market segment provides opportunities; consumers are increasingly turning away from mass production tableware from China. EU consumers want to distinguish themselves, so products need to be unique and innovative, and according to the latest fashion trends. One of these trends in the increasing popularity of natural materials, such as bamboo and wood.

This CBI survey provides information on consumption, production & trade (market sizes and trends), trade channels for market entry, pricing, market access requirements and business practices & sales promotion. More detailed information – including websites of buyers and trade fairs – can be found in the related surveys on individual Member States.
CBI (2009)


From survey to success: guidelines for exporting tableware, kitchenware and other household articles to the EU

ENGLISH
In this document you can find information on how to approach the EU market. It helps you decide what to export, to which markets, through which channels, and at what prices. You can for example find an overview of major trade fairs in the EU CBI (2009)


Stationery, office and school supplies in the EU

ENGLISH
Efficiency and low cost production are the ingredients for successful business in the EU market for stationery, office and school supplies. Suppliers able to provide this can take advantage of the continuing demand for low cost products. In addition, EU stationery consumption is fairly stable, but is forecast to show a bit more growth in Central and Eastern European countries.

This CBI survey provides information on consumption, production & trade (market sizes and trends), trade channels for market entry, pricing, market access requirements and business practices & sales promotion. More detailed information – including websites of buyers and trade fairs – can be found in the related surveys on individual Member States.
CBI (2009)


From survey to success: guidelines for exporting stationery, office and school supplies

ENGLISH
In this document you can find information on how to approach the EU market. It helps you decide what to export, to which markets, through which channels, and at what prices. You can for example find an overview of major trade fairs in the EU CBI (2009)


Plants and young plant material in the EU

ENGLISH
The economic crisis is influencing the EU market for plants and young plant materials- but not necessarily in a negative way. Many consumers have switched from cut flowers to plants, which offer more value for money. On the production side, the strong pressure to reduce costs has further stimulated outsourcing of propagation activities to low-cost developing countries. The leading EU breeders are the forerunners in the relocation to developing countries.

This CBI survey provides information on consumption, production & trade (market sizes and trends), trade channels for market entry, pricing, market access requirements and business practices & sales promotion. More detailed information – including websites of buyers and trade fairs – can be found in the related surveys on individual Member States.
CBI (2010)


From survey to success: guidelines for exporting plants and young plant material to the EU

ENGLISH
In this document you can find information on how to
approach the EU market. It helps you decide what to export, to which markets, through which channels, and at what prices. You can for example find an overview of major trade fairs in the EU.
CBI (2010)


Sugars in the EU

ENGLISH
The EU market offers interesting opportunities for developing country (DC) suppliers. For instance, the niche markets for organic and/or fair trade sugars are growing. Moreover, the economic downturn does not seem to affect these segments. Another development which could have positive effects on EU imports from DCs, is the EU sugar reform, which has lead to a strong decrease in EU sugar production. Find out more trends, developments and opportunities in this market survey covering the EU market for sugars!

This CBI survey provides information on consumption, production & trade (market sizes and trends), trade channels for market entry, pricing, market access requirements and business practices & sales promotion. More detailed information – including websites of buyers and trade fairs – can be found in the related surveys on individual Member States.
CBI (2010)


From survey to success: guidelines for exporting sugars to the EU

ENGLISH
In this document you can find information on how to approach the EU market. It helps you decide what to export, to which markets, through which channels, and at what prices. You can for example find an overview of major trade fairs in the EU CBI (2010)


The fruit juices and concentrates market in the EU

ENGLISH
This market survey describes and analyses the EU market for fruit juices and concentrates as an ingredient for industrial use and as a consumer product. CBI (2009)


From survey to success: guidelines for exporting fruit juices and concentrates to the EU

ENGLISH
In this document you can find information on how to
approach the EU market. It helps you decide what to export, to which markets, through which channels, and at what prices. You can for example find an overview of major trade fairs in the EU.
CBI (2009)


Edible nuts and dried fruit and vegetables market in the EU

ENGLISH
Good news: there is a strong demand for nuts and dried fruit in many EU countries!

The market for nuts and dried fruit and vegetables is strong and growing in many EU countries. Growing attention for healthy food and convenience are driving factors in consumption of convenience and snack products that contain nuts and dried fruit. The EU is highly dependent on imports and developing countries are main suppliers of a wide variety of (tropical) nuts and dried fruit and vegetables

This CBI survey provides information on consumption, production & trade (market sizes and trends), trade channels for market entry, pricing, market access requirements and business practices & sales promotion. More detailed information – including websites of buyers and trade fairs – can be found in the related surveys on individual Member States.
CBI (2009)


From survey to success: guidelines for exporting edible nuts and dried fruit and vegetables to the EU

ENGLISH
In this document you can find information on how to approach the EU market. It helps you decide what to export, to which markets, through which channels, and at what prices. You can for example find an overview of major trade fairs in the EU CBI (2009)


Rice and pulses market in the EU

ENGLISH
There are opportunities to be explored for rice producers from developing countries who are aiming for the EU market! This as a result of reforms that will favour EU imports from least developed countries to meet the growing demand, while EU production is expected to remain stable. The EU market for pulses is stable and offers opportunities in the human consumption segment; the EU is self-sufficient in pulses supply for animal feed.

This CBI survey provides information on consumption, production & trade (market sizes and trends), trade channels for market entry, pricing, market access requirements and business practices & sales promotion. More detailed information - including websites of buyers and trade fairs - can be found in the related surveys on individual Member States
CBI (2010)


From survey to success: guidelines for exporting rice and pulses to the EU

ENGLISH
In this document you can find information on how to approach the EU market. It helps you decide what to export, to which markets, through which channels, and at what prices. You can for example find an overview of major trade fairs in the EU CBI (2010)


Vegetable oils and fats (including oil seeds) market in the EU

ENGLISH
The EU is one of the largest markets in the world when it comes to vegetable oils and fats, and there are numerous developments leading to market opportunities for developing country (DC) suppliers. For instance, the three leading markets, Germany, Italy and the Netherlands are growing. This should open up opportunities for DCs. In addition, the organic market looks promising and could also be interesting for DC suppliers. Another interesting segment lies in speciality oils.

This CBI survey provides information on consumption, production & trade (market sizes and trends), trade channels for market entry, pricing, market access requirements and business practices & sales promotion. More detailed information – including websites of buyers and trade fairs – can be found in the related surveys on individual Member States.
CBI (2009)


From survey to success: guidelines for exporting vegetable oils and fats (including oil seeds) to the EU

ENGLISH
In this document you can find information on how to approach the EU market. It helps you decide what to export, to which markets, through which channels, and at what prices. You can for example find an overview of major trade fairs in the EU CBI (2009)


Home decoration and accessories market in the EU

ENGLISH
Home decoration and accessories with identity and authenticity are in demand. European like products with cultural or social values, authenticity, craftsmanship, innovative techniques, ‘story’/meaning or concept. EU consumers want design and something special or original. In addition, despite the current economic downturn people continue giving presents to each other. So although they economize on home decoration for themselves, they tend not to economize on home decoration articles intended as a gift.

The EU market for home decoration may not be growing very fast, but there are still positive developments offering opportunities for developing country (DC) suppliers. For instance, the growing number of new households offer opportunities in the home accessories segment. Niche markets such as organic and fair trade also offer good opportunities.
CBI (2009)


EU market for wine

ENGLISH

Europeans are eager wine drinkers and consume an average of 30 litres per year. The majority of wines origins from EU vineyards, but an increasing part comes from developing countries. While wine consumption in traditional wine countries faces a downward spiral, wine drinking in non-traditional countries only increases. Although the economic crisis has a negative impact on wine sales in hotels, restaurants and bars, wine consumption at home is influenced less.

This market survey covers the EU market and the markets in the United Kingdom, Germany, the Netherlands and Poland. It provides information on consumption, production & trade (market sizes and trends), trade channels for market entry, prices, market access requirements and business practices & sales promotion.
CBI (2009)


Pipes and Process Equipment market in the EU

ENGLISH
Innovation and environmental concerns are two drivers behind EU demand in the pipes and process equipment sector. As a result, there is an increasing demand for products such as highly efficient pumps and lighter pipes. In addition, large investments will be made in the water and waste water segment, due to EU legislation, and the oil and gas segment, because of the increasing demand for energy. In brief, enough opportunities to further explore in this survey on the EU market!

This CBI survey provides information on industrial demand, production & trade (market sizes and trends), trade channels for market entry, pricing, market access requirements and business practices & sales promotion. More detailed information – including websites of buyers and trade fairs – can be found in the related surveys on individual Member States.
CBI (2009)


From survey to success: guidelines for exporting pipes and process equipment to the EU

ENGLISH
In this document you can find information on how to approach the EU market. It helps you decide what to export, to which markets, through which channels, and at what prices. You can for example find an overview of major trade fairs in the EU CBI (2009)


Natural ingredients for cosmetics in the EU market

ENGLISH
The EU market for cosmetics is turning natural! There is an increasing interest in natural ingredients, and if the ingredient is sourced in a socially responsible way, or if it is organically certified – so much the better!

This CBI survey provides information on consumption, production & trade (market sizes and trends), trade channels for market entry, pricing, market access requirements and business practices & sales promotion. More detailed information – including websites of buyers and trade fairs – can be found in the related surveys on individual Member States.
CBI (2009)


From survey to success: guidelines for exporting natural ingredients for cosmetics to the EU

ENGLISH
In this document you can find information on how to approach the EU market. It helps you decide what to export, to which markets, through which channels, and at what prices. You can for example find an overview of major trade fairs in the EU CBI (2009)


Natural ingredients for pharmaceuticals in the EU market

ENGLISH
Traceability is a major issue in international trade of natural ingredients. As a result, EU manufacturers increasingly seek direct contact with their producers. Developing country producers could benefit from this, as they are already dominating EU imports of natural ingredients for the pharmaceutical sector.

This CBI survey provides information on consumption, production & trade (market sizes and trends), trade channels for market entry, pricing, market access requirements and business practices & sales promotion. More detailed information – including websites of buyers and trade fairs – can be found in the related surveys on individual Member States.
CBI (2009)


From survey to success: guidelines for exporting natural ingredients for pharmaceuticals to the EU

ENGLISH
In this document you can find information on how to approach the EU market. It helps you decide what to export, to which markets, through which channels, and at what prices. You can for example find an overview of major trade fairs in the EU CBI (2009)


Footwear market in the EU

ENGLISH
Despite the recession, a growing number of EU consumers turn away from cheap imports. They prefer quality footwear that is fashionable, lasts longer and fits well within their personal style. Best opportunities for DC exporters are in niches such as casual footwear made of reycled material, ethical footwear, flip-flops, clogs or in comfortable evening footwear of a good design.

Check out the seasonal trends in footwear for 2010/2011 in Appendix E of this EU market survey, as well as in the Annexes of the market surveys covering the French, Italian, German, Spanish and Danish markets!

In addition, as the EU footwear industry looks for ways to cut its costs, which implies opportunities by forming working partnerships. The best form of partnership is likely to be with an EU company with an outlook that is similar to your own company.
CBI (2010)


From survey to success: guidelines for exporting footwear to the EU

ENGLISH
In this document you can find information on how to approach the EU market. It helps you decide what to export, to which markets, through which channels, and at what prices. You can for example find an overview of major trade fairs in the EU CBI (2010)


Knitted outwear market in the EU

ENGLISH
The decrease of knitted outerwear production in the major EU countries has led to a further sourcing of products in low-cost countries. Besides the traditional lower range market segment, the largest middle range market segment may also offer good opportunities for exporters in DCs.
The focus on knitted casual and leisurewear will be continued for the coming years, but to a much lesser degree. Besides this trend, there is a tendency to use more natural fibres, mainly cotton and blends with cotton. Caused by economic developments, many consumers on lower incomes will continue to seek low priced clothes.

This CBI survey provides information on consumption, production & trade (market sizes and trends), trade channels for market entry, pricing, market access requirements and business practices & sales promotion. More detailed information – including websites of buyers and trade fairs – can be found in the related surveys on individual Member States.
CBI (2009)


From survey to success: guidelines for exporting knitted outwear market to the EU

ENGLISH
In this document you can find information on how to approach the EU market. It helps you decide what to export, to which markets, through which channels, and at what prices. You can for example find an overview of major trade fairs in the EU CBI (2009)


Your guide to market research (part 1)

ENGLISH
The manual consists of three parts:

Your research assistant (part 1) assists you by providing basic guidelines with simple research methods
Your research practice (part 2) advises on what to resaerch during your export venture and shows where you can find the neccessary information
Research Action Plan-RAP (part 3) guides you through the different export stages and shows you how to organise your market research
CBI (2008)


Your guide to market research (part 2)

ENGLISH
The manual consists of three parts:
Your research assistant (part 1) assists you by providing basic guidelines with simple research methods
Your research practice (part 2) advises on what to resaerch during your export venture and shows where you can find the neccessary information
Research Action Plan-RAP (part 3) guides you through the different export stages and shows you how to organise your market research
CBI (2008)


Your guide to market research (part 3)

ENGLISH
The manual consists of three parts:
Your research assistant (part 1) assists you by providing basic guidelines with simple research methods
Your research practice (part 2) advises on what to resaerch during your export venture and shows where you can find the neccessary information
Research Action Plan-RAP (part 3) guides you through the different export stages and shows you how to organise your market research
CBI (2008)


Business Process Outsourcing market in the EU

ENGLISH
Forecasts are looking promising for the EU BPO market. Moreover, the trend of shorter and, especially, smaller outsourcing contracts that focus on specific functions has resulted in increasing use of Multi Vendor Outsourcing. This trend offers good opportunities for many companies from developing countries, as they tend to be better equipped to meet the needs for smaller contracts.

This CBI survey provides information on expenditure, provision & trade (market sizes and trends), trade channels for market entry, pricing, market access requirements and business practices & sales promotion. More detailed information – including websites of buyers and trade fairs – can be found in the related surveys on individual Member States.
CBI (2009)


From survey to success: guidelines for exporting business process outsourcing to the EU

ENGLISH
In this document you can find information on how to approach the EU market. It helps you decide what to export, to which markets, through which channels, and at what prices. You can for example find an overview of major trade fairs in the EU CBI (2009)


The long haul tourism market in the EU

ENGLISH
The number of European tourists in developing countries is increasing. The most promising tourists for developing countries like to avoid the well-known tourist destinations and prefer to travel to places that are untouched and undiscovered. In general, they wish to experience the local culture, engaging themselves with the local people, and are interested in challenging themselves in a physical, emotional or mental way.

This CBI survey provides information on EU outbound tourism (market sizes and trends), trade channels for market entry, pricing, market access requirements and business practices & sales promotion. More detailed information – including websites of buyers and trade fairs – can be found in the related surveys on individual EU Member States.
CBI (2009)


From survey to success: guidelines for long haul tourism to the EU

ENGLISH
The first section discusses which requirements are important and must be met if you want to supply your tourism service successfully to the EU. The second section provides information on which services and EU countries to select. The third section helps you to assess which trade channels suit your company best and how to select potential business partners. Section 4 discusses industry specific tools for the targetservice, costing and pricing, and promotion and Section 5 discusses finances. The combination of these sections provides tools that should enable exporters to draw up a Market Entry Strategy and Export Marketing Plan. CBI (2009)


Household and furnishing textiles

ENGLISH
Developing countries play an increasingly important role in the EU market for household and furnishing textiles. A large proportion of household and furnishing textiles is already being imported from and outsourced to DCs, such as China, India, Pakistan and Turkey. Moreover, there are signals that the increasing prices of Chinese products will make EU customers start looking for outsourcing possibilities in other DCs.

This CBI survey provides information on consumption, production & trade (market sizes and trends), trade channels for market entry, pricing, market access requirements and business practices & sales promotion. More detailed information – including websites of buyers and trade fairs – can be found in the related surveys on individual Member States.
CBI (2009)


From survey to success: guidelines for exporting household and furnishing textiles to the EU

ENGLISH
In this document you can find information on how to approach the EU market. It helps you decide what to export, to which markets, through which channels, and at what prices. You can for example find an overview of major trade fairs in the EU. CBI (2009)


Natural colours, flavors and thickeners

ENGLISH
The EU health trend and consumer attention for food labels has lead to an increasing demand for natural ingredients. This will naturally create more opportunities for suppliers of natural colours, flavours and thickeners. Exporters who are able to make health claims, which can be backed up by scientific research, are likely to profit most from the health trend.

This CBI survey provides information on consumption, production & trade (market sizes and trends), trade channels for market entry, pricing, market access requirements and business practices & sales promotion. More detailed information - including websites of buyers and trade fairs - can be found in the related surveys on individual Member States.
CBI (2010)


From survey to success: guidelines for exporting natural colours, flavours and thickeners to the EU

ENGLISH
In this document you can find information on how to approach the EU market. It helps you decide what to export, to which markets, through which channels, and at what prices. You can for example find an overview of major trade fairs in the EU CBI (2010)


Sanitary ware and ceramic tiles

ENGLISH
The EU is one of the leading markets for sanitary ware and ceramic tiles, and demand is growing in several markets, especially in Central and Eastern European countries. However, a large share of demand is met by EU production, limiting the opportunities for developing countries. Nonetheless, opportunities can be found, for instance in the low-end segments for the DIY market.

Read this CBI market survey to learn more about the demand for sanitary ware and ceramic tiles (market size and trends), trade channels for market entry, price developments, market access requirements, business practices and sales promotion. For more detailed information - including websites of buyers and trade fairs - please download the surveys covering the markets in individual EU countries.
CBI (2009)


From survey to success: guidelines for exporting sanitary ware and ceramic tiles to the EU

ENGLISH
In this document you can find information on how to approach the EU market. It helps you decide what to export, to which markets, through which channels, and at what prices. You can for example find an overview of major trade fairs in the EU. CBI (2009)


Sports and camping goods market in the EU

ENGLISH
This market - until many other consumer goods markets - has continued to grow during the global economic downturn. Europeans are eager sportsmen! The market for sports and camping goods is one of the largest and most developed markets in the world, offering many opportunities to developing country suppliers. For instance, new sports are developing continuously. This could provide opportunities for exporters that are able to keep pace with these emerging activities. The long-term trend that will provide an opportunity for DC exporters is the slow decline in EU production and the transfer of production to low-wage economies overseas.

This CBI survey provides information on consumption, production & trade (market sizes and trends), trade channels for market entry, pricing, market access requirements and business practices & sales promotion.

More detailed information – including websites of buyers and trade fairs – can be found in the related surveys on individual Member States.
CBI (2009)


From survey to success: guidelines for exporting sports and camping goods to the EU

ENGLISH
In this document you can find information on how to approach the EU market. It helps you decide what to export, to which markets, through which channels, and at what prices. You can for example find an overview of major trade fairs in the EU. CBI (2009)


Woven outerwear market in the EU

ENGLISH
The woven outerwear market is not insulated from the international financial and economic crisis. In most of the EU countries consumer spending on woven outerwear is forecasted to fall in 2009, while for 2010 a slight recovery is expected.
Generally spoken, growth in volume of woven outerwear will be higher than growth in terms of value. Lower prices will be the result of increasing market shares of discounters, hyper- and supermarkets, but also of increased price competition by specialized chains.
The focus on casual and leisurewear will be continued for the coming years, but to a lesser degree.

This CBI survey provides information on consumption, production & trade (market sizes and trends), trade channels for market entry, pricing, market access requirements and business practices & sales promotion. More detailed information – including websites of buyers and trade fairs – can be found in the related surveys on individual Member States.
CBI (2009)


From survey to success: guidelines for exporting woven outerwear to the EU

ENGLISH
In this document you can find information on how to approach the EU jewellery market. It helps you decide what to export, to which markets, through which channels, and at what prices. You can for example find an overview of major jewellery trade fairs in the EU CBI (2009)


Jewellery market in the EU

ENGLISH
There are opportunities in the EU market for suppliers of costume and silver jewellery that is spiritual, personal and affordable. The jewellery market is expected to grow beyond 2010, especially in the Eastern EU countries with a rising number of working women. Creativity, colours, craftmanship and ethical issues will be important reasons in jewellery pieces to wear them longer. Whether it is to satisfy products required for new jewellery collections, or to update existing collections, EU manufacturers and wholesalers wish to co-operate with others. They are also seeking new ideas that can be translated into opportunities. Developing countries can offer interesting designs, especially when the jewellery has a link to their own culture.

This CBI survey provides information on consumption, production, trade (imports and exports), trade channels for market entry, pricing, market access requirements and business practice & sales promotion. More detailed information - including websites of buyers and trade fairs - can be found in the related surveys on individual Member States.
CBI (2009)


From survey to success: guidelines for exporting jewellery to the EU

ENGLISH
In this document you can find information on how to approach the EU jewellery market. It helps you decide what to export, to which markets, through which channels, and at what prices. You can for example find an overview of major jewellery trade fairs in the EU CBI (2009)


Cutflowers and foliage market in the EU

ENGLISH
The economic crisis has put heavy pressure on the market for cut flowers. Nonetheless, the European Union (EU) remains a leading market and per capita consumption remains particularly strong in the mature markets. The most common trade channel for imports from developing countries is through the Dutch auctions, which function as a hub for the EU flower distribution.

This survey provides you with production and consumption figures, an insight in EU import and export figures, gives you detailed information regarding market entry and points out opportunities and threats for manufacturers from developing countries.
CBI (2009)


From survey to success: guidelines for exporting cut flowers and foliage to the EU

ENGLISH
In this document you can find information on how to approach the EU market. It helps you decide what to export, to which markets, through which channels, and at what prices. You can for example find an overview of major trade fairs in the EU. CBI (2009)


Honey and other bee products

ENGLISH
The EU market for honey offers some good opportunities for developing country producers, for instance in the niche markets such as organic and fair trade. In addition, the trend towards healthy and natural foods is opening up some new applications for honey, as food manufacturers are moving away from synthetic ingredients, replacing them by natural substitutes. Find out more opportunities for developing country suppliers in this survey!

This CBI survey provides information on consumption, production & trade (market sizes and trends), trade channels for market entry, pricing, market access requirements and business practices & sales promotion. More detailed information – including websites of buyers and trade fairs – can be found in the related surveys on individual Member States.
CBI (2009)


From survey to success: guidelines for exporting honey and other bee products to the EU

ENGLISH
In this document you can find information on how to approach the EU market. It helps you decide what to export, to which markets, through which channels, and at what prices. You can for example find an overview of major trade fairs in the EU. CBI (2009)


Personal protective equipment market in the EU

ENGLISH
If you are able to meet the high quality demands, the EU market for PPE may be interesting for you. Although the financial crisis may slow down demand, part of the PPE market is made up of legally binding requirements where the use of PPE is subject to inspections. Find out more and see how your product fits in, in this survey!

This CBI survey provides information on consumption, production & trade (market sizes and trends), trade channels for market entry, pricing, market access requirements and business practices & sales promotion. More detailed information including websites of buyers and trade fairs - can be found in the related surveys on individual Member States.
CBI (2009)


From survey to success: guidelines for exporting personal protective equipment to the EU

ENGLISH
In this document you can find information on how to approach the EU market. It helps you decide what to export, to which markets, through which channels, and at what prices. You can for example find an overview of major trade fairs in the EU. CBI (2009)


From survey to success: guidelines for exporting leather garments to the EU

ENGLISH
In this document you can find information on how to approach the EU market. It helps you decide what to export, to which markets, through which canals, and at what prices. You can for example find an overview of major trade fairs in the EU CBI (2010)


Paints and other coatings market in the EU

ENGLISH
The key word when aiming at the EU market for paints and other coatings, is “niche”, as this is where the best opportunities for developing country suppliers are found. Demand is expanding for special applications, such as smart coatings and environmentally-friendly formulations. Paints and other coatings providing special functional properties, such as energy-efficient products, also offer especially interesting opportunities for DC suppliers. Increasing demand in these niche markets is translated into opportunities for suppliers of raw materials, which are required in niche formulations.

This CBI survey provides information on consumption, production & trade (market size and trends), trade channels for market entry, pricing, market access requirements and business practices & sales promotion. More detailed information – including websites of buyers and trade fairs – can be found in the related surveys on individual Member States.
CBI (2009)


From survey to success: guidelines for exporting paints and other coatings to the EU

ENGLISH
In this document you can find information on how to approach the EU market. It helps you decide what to export, to which markets, through which channels, and at what prices. You can for example find an overview of major trade fairs in the EU. CBI (2009)


Software and IT services market for offshore and nearshore outsourcing in the EU

ENGLISH
Like many other sectors, the market for software and IT services has not escaped the effects of the economic crisis. Many EU buyers are focusing on projects that result in short return on investment and cancel or postpone large-scale IT projects. This means that the sales cycle has become even longer than it was prior to the crisis. In 2009, most software and IT service segments are expected to decline in value, but from 2010 onwards modest recovery is expected again. CBI (2009)


From survey to success: guidelines for exporting software and IT service to the EU

ENGLISH
In this document you can find information on how to approach the EU market. It helps you decide what to export, to which markets, through which channels, and at what prices. You can for example find an overview of major trade fairs in the EU. CBI (2009)


Spices and herbs market in the EU

ENGLISH
Health and natural trends, ethnic food trends and increased use of convenience food products are all developments that have lead to an increase in the consumption of spices and herbs in the EU. Opportunities for producers in developing countries can be found mainly in the industrial sector, but also the retail sector may prove to be interesting. Find out more in this CBI survey, which provides information on consumption, production & trade (market sizes and trends), trade channels for market entry, pricing, market access requirements and business practices & sales promotion. More detailed information – including websites of buyers and trade fairs – can be found in the related surveys on individual Member States. CBI (2010)


From survey to success: guidelines for exporting spices and herbs to the EU

ENGLISH
In this document you can find information on how to approach the EU market. It helps you decide what to export, to which markets, through which channels, and at what prices. You can for example find an overview of major trade fairs in the EU CBI (2010)


Engineering services market for offshore and nearshore outsourcing in the EU

ENGLISH
The engineering services outsourcing market offers a win-win situation for both developing countries (DC) and EU companies. DC companies can meet the need of EU companies to reduce costs, enlarge capacity or to focus on core business. Adding to this, there is a shortage of European engineers, opening up more opportunities. Find out more opportunities in this survey!

This CBI survey provides information on expenditure, provision & trade (market sizes and trends), trade channels for market entry, pricing, market access requirements and business practices and sales promotion. More detailed information - including websites of buyers and trade fairs - can be found in the related surveys on individual Member States.
CBI (2009)


From survey to success: guidelines for marketing engineering services to the EU

ENGLISH
In this document you can find information on how to approach the EU market. It helps you decide which services to export, to which markets, through which channels, and at what prices. You can for example find an overview of major trade fairs in the EU. CBI (2009)


Bodywear market in the EU

ENGLISH
Europeans are looking to fill their wardrobes with more and more garments, translating into growing demand for bodywear. Be aware though, that this does not translate into more expenditure on bodywear. As a matter of fact, while the number of garments purchased per head of population is increasing, expenditure is decreasing, putting increasing pressure on price.

This CBI survey provides information on consumption, production & trade (market sizes and trends), trade channels for market entry, pricing, market access requirements and business practices & sales promotion in the EU.

Special attention is paid to opportunities for exporters from developing countries.

For a list of products covered in this survey, please refer to Appendix A.
More detailed information – including websites of buyers and trade fairs - can be found in the related market surveys on individual Member States.
CBI (2009)


From survey to success: guidelines for exporting bodywear to the EU

ENGLISH
In this document you can find information on how to approach the EU market. It helps you decide what to export, to which markets, through which channels, and at what prices. You can for example find an overview of major trade fairs in the EU CBI (2009)


The castings and forgings market in the EU

ENGLISH
Read this CBI market survey to learn more about the demand for castings and forgings (market size and trends), trade channels for market entry, price developments, market access requirements, business practices and sales promotion. For more detailed information - including websites of buyers and trade fairs - please download the sector surveys covering the markets in individual EU countries. CBI (2010)

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